Bob Pritchett, president and CEO of Logos Bible Software, always knew there was a niche for his product. As a churchgoer with a Christian education and a computer-industry background--including work at Microsoft--offering electronic bibles and related reference material in lieu of books seemed to be a logical step in the religious studies market.
In expanding Logos, established in 1992 by Pritchett and a partner, he has figured out who his key customers are and how to design the company's digital library to suit them. Establishing these concepts has been important in achieving success. He said
Logos now tailors its multilingual electronic books, software and …
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